File this one under "they did this simply because they could, as it has no real purpose and could be done more easily and better in many other ways". The largest iPhone ever, is actually just 56 iPads connected to promote the new Tomb Raider game "Laura Croft and the Gaurdian of Light", which is being released shortly for iOS devices. If you want to see the actually display you have to head on over to merry old London's St. Pancras International Train station.
via: crunchgear
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